Advertise with Inside China Basin—a San Francisco-Based Podcast by The Sports Virus

Inside China Basin is hosted by nationally renowned sports announcer Joe Castellano, and distributed online via iTunes, Stitcher, and this website. Inside China Basin airs weekly on Monday, Wednesday and Friday to provide exclusive conversations with baseball players, featuring San Francisco Chronicle columnist John Shea as a regular guest.

Definition of a Podcast: a digital file containing audio or multimedia information that can be streamed live or downloaded from the internet for listening on an ipod, smart phone, or computer.

3 Great Reasons to Advertise with Us:

1) Unparalleled Benefits

Voice: custom tailored, 30-second “Sponsor Story” during the podcast.

Visual: full-color ad and link to your business from TheSportsVirus.com website.

Written: in-depth “Sponsor Story” blog post on TheSportsVirus.com providing information about your business, its products or services, and benefits (including photos where available).

Social: a Facebook post featuring your full-color ad tagged to your business page with a link to the “Sponsored Story” blog post.

Exclusive: engaged listeners… we tell a limited number of “Sponsored Stories” from different industries in each podcast (versus radio advertising where people tune out after the 4th ad). This is why our listeners are more focused… they don’t have to sit through a long stream of advertising!

Improved SEO: the combined effect of the link on our website, the “Sponsored Story” blog post, and our Facebook post helps boost your business’ “SEO” (search engine optimization)‚ more so when you link your website and Facebook page to ours. We are zeroed in on thousands of fans who follow players on a daily basis through Facebook and Twitter.

Early Bird Extras: sponsors who sign up on or before February 23 get 16 ADDITIONAL FREE spots in our Spring Training podcasts‚ beginning on March 1 and continuing through the entire month of March‚ that’s 16 podcasts x 1 story per cast = 16 free ads!

2) Broad Range of Potential Customers

Online: Inside China Basin podcast is distributed on iTunes and Stitcher, as well as this website, which boasts an average of over 140,000 monthly visits (45,000 of which are first-time visitors). In addition to our social media presence, our podcast is mentioned on Twitter by regular guest John Shea (over 30,000 followers). Together, our combined demographics offer the following reach:

Male/Female……………………………………59% / 41%

Age 
20-30…………………………………………………… 12%
30-40…………………………………………………… 15%
40-50…………………………………………………… 18%
50-60…………………………………………………… 21%
70+……………………………………………………….12%

Household
Single……………………………………………………10%
Two members………………………………………… 33%
1-2 children…………………………………………….41%

Household Income
$150,000 and above……………………………….. 20%
$100,000–$149,999…………………………………17%
$50,000–$99,999……………………………………39%

3) More Affordable than Print or Radio

Four Week Trial:  $250 per week 

4 weeks x 2 ads per week = 8 total placements
You’ll get 2 Sponsored Story ads per week (voice), PLUS a full-color ad and link on our website (visual), PLUS the featured “Sponsor Story” on our blog (written) PLUS the Facebook post (social)—all exclusive to your industry.

Half Season:  $2,500

13 weeks x 2 ads per week = 26 total placements
Get more of our voice + visual + written + social + exclusive coverage for less. Choose either the first or second half of the baseball season and get 2 ads per week at less than $100 per ad.

Full Season: $5,000 

26 weeks x 2 ads per week = 52 total placements
When you sign up for a full 26 weeks of voice + visual + written + social + exclusive benefits, we’ll throw in an extra 10 second open or close billboard (a short mention of your business, its slogan, and a music mix). That’s 52 placements PLUS another 26 mentions—all for less than $100 per ad!

Here’s How to Get Started:

Send us the following three things by April 1:
√  Your website’s URL
√  One 3×3″ full-color ad in .jpg format
√  A completed Sponsored Story Questionnaire
(click link to download)

Upon receipt of these items, we’ll send you our standard advertising contract, collect a deposit, and get you in the queue for your first Giants podcast! Got questions? We’ve got answers…

Contact Joe Castellano
thesportsvirus@gmail.com
(415) 298-4027

The Sports Virus is your #1 destination for podcasts about the San Francisco 49ers, San Francisco Giants, Golden State Warriors, Oakland Athletics and San Jose Sharks — all brought to you by Joe Castellano